Profile - family-owned, small-batch, gourmet sauce manufacturer/distributor. Casey's Hot Sauce has been in business for years but never created their own online sales channel.
Research, ideation, brand development, visuals/iconography, and prototyping using Figma and Adobe CC.
An e-commerce presence and modernized branding identity are needed. The client wants to improve customer engagement.
Develop UI/UX Figma wireframes and prototypes for potential handoff to engineers. Design new branding and identity.
For this client, suggested methods include a competitive audit, stakeholder interviews, task flow, and mood boards.
A basic task flow of adding a product to the cart, and proceeding through the checkout process, was a great way to show the user's main shopping task.
Our ideal customer is a woman named Ava. Ava is in her 50’s and is married. She and her husband have doctoral degrees and work in a busy team, so she has limited time to shop. Ava lives in Nokomis, FL. Their family rarely spends on themselves. Cooking delicious meals for her husband and friends is her passion and main hobby - she considers herself a ‘foodie’ and likes to explore new recipes. Ava is somewhat familiar with Casey’s Hot Sauce.
A new logo was created which incorporates the new fonts and color theme. The classical and vintage, yet contemporary, desired branding was incorporated into a whimsical order-confirmation animation and system icons.
User-feedback surveys from production will be critical to growing and improving future iterations. Engagement through a forum and use of social media will benefit customer engagement and retention.
