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The Ritter Group

Branding & Marketing Design

Profile - a new boutique real estate brokerage, focusing on customer service over quantity of sales.

My Role

Research, brand development, marketing assets, and website.


The Ritters, successful real estate agents, decided to start their own boutique brokerage focusing on customer service and satisfaction.


With a focus on local and returning clients, the base necessities of branding, print collateral, and a brochure-type website were key for the launch.


A competitive audit, stakeholder interviews, and complete project requirements were captured. This ensured a smooth journey throughout the development.

Brand Identity

Logo Final

The Ritter Group - final logo design - text with smaller circle above and house icon inside

Logo Options


A simplistic brochure-type website was required. The main function of this product was to relay the client's qualifications, allow potential customers to learn about the Ritter's approach to the real estate world, more about them personally, and preview 3D tours of their current properties.

The client also required the ability to manage and edit content. The clients already had past experience using WordPress, so this solution was selected as the best CMS. Additionally, I integrated their Mailchimp newsletters and subscriptions, as well as a new email template incorporating the updated branding.

Desktop Mockup

The Ritter Group - website prototype UX/UI design
A desktop mockup was created to demonstrate the concept of the final product.

Print Collateral

Print material was designed for the new brokerage. Marketing collateral was developed using Adobe CC Suite and additionally in Canva, providing the clients with an accessible basic CMS.

Business Cards

The Ritter Group - Jessica Ritter business card designThe Ritter Group - Matt Ritter business card designThe Ritter Group - back of business card design
The fronts and back of business cards incorporate the new clean & minimalistic branding.

Rack Card

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The Ritter Group - rack information card design
Rack cards, or info cards, packed with details were designed and printed to relay all of The Ritter Group's qualifications.



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The Ritter Group - half- page advertisement design
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The Ritter Group - full-page advertisement design
Half-page and full-page ads were created using Abobe CC Suite - the custom jersey texture was created in Blender 3D.